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Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics

Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics

Current price: $35.00
Publication Date: September 17th, 2004
Publisher:
Bradford Books
ISBN:
9780262572279
Pages:
400
Usually Ships in 1 to 5 Days

Description

In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

About the Author

Paul W. Glimcher is Associate Professor of Neural Science and Psychology at the Center for Neural Science, New York University.

Praise for Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics

Decisions, Uncertainty, and the Brain is a worthwhile book.—William H. Redmond, Journal of Economic Issues

The book is an absorbing introduction to the emerging field of neuroeconomics, which combines economic concepts with the study of brains and behavior in humans and animals. Decisions, Uncertainty, and the Brain makes a strong case that the marriage of neuroscience's history and of philosophical implications of neuroeconomics.

Kenneth Silber, Tech Central Station—

This book will surely ignite discussion and soul searching among serious neuroscientists...

P. Read, Montague Nature