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The New Art of Ideas: Unlock Your Creative Potential

The New Art of Ideas: Unlock Your Creative Potential

Current price: $19.95
Publication Date: November 8th, 2022
Berrett-Koehler Publishers
The MIT Press Bookstore
1 on hand, as of Feb 20 10:23am
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In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

  • Goal—Your vision for the end
  • Gap—The underdeveloped area that your idea fills
  • Gain—The overall benefits of your goal
    With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

    About the Author

    Robin Landa is a distinguished professor of design at Kean University and one of the top authors of textbooks on graphic design and creative design. Landa has won numerous awards from organizations such as the National Society of Arts and Letters, the National League of Pen Women, and Human Rights Educators USA, and the Carnegie Foundation counts her among the "Great Teachers of Our Time." She is a chair of Design Incubation, an advocacy organization dedicated to communication design research. She has written twenty-three books, including Nimble, Advertising by Design, and Designing Brand Experiences.
    Holly Taylor is a freelance designer, junior art director, and actress. She received her BFA from Kean University, and she can be seen in The Americans and NBC’s Manifest.

    Praise for The New Art of Ideas: Unlock Your Creative Potential

    “Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I'll be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas. 
    —Aaris Sherin, Professor of Graphic Design, St. John's University
    “The Art of New Ideas is a brilliant book that breaks down the framework of the 3 Gs: Goal, Gap, and Gain, to generate worthwhile ideas in any field.”
    —Bernice Chao, Head of Integrated Creative at Zambezi and cofounder of Asians in Advertising
    “As both a professor and practitioner, the framework of The New Art of Ideas has given me tangible language for exploring the real problems and opportunities that stand before every entrepreneur and designer daily.”
    —Todd Greer, PhD, Executive Director at Innovation Portal and Assistant Professor of Leadership and Entrepreneurship, University of Mobile

    “Robin Landa rewrites old notions and assumed truths about ideation. Through sharp observations and top-tier examples from real-world case studies, the book excellently prepares the reader to generate worthwhile ideas that harness diversity and encourage cultural, environmental, and creative stewardship.”
    —Dr. Gregory Turner-Rahman, University of Idaho

    “There are many books trying to formalize idea generation but few with such as a simple formula as the Three Gs which will help you quickly create and evaluate an idea and point it into new and powerful directions. This book does something few do, it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace.”
    —David Baldwin, CEO, Baldwin&, author of The Belief Economy. How to Give a Damn, Stop Selling, and Create Buy-in

    “Ahead of its time, the aspect of listening, igniting curiosity and including everyone in the journey is one of the strongest connections we have to the future. Inspired to continue to believe in and advocate for great ideas and the concept of pure creativity tied to society and how we approach it.”
    —Donna Wertalik, M.S. Marketing, Director of Marketing Strategy & Analytics, Pamplin College of Business, Professor of Practice, Marketing Department, Virginia Tech
    “The New Art of Ideas: Unlock Your Creative Potential by Robin Landa is an easy-to-follow guide for developing beneficial ideas in business, science, and the arts. It consists of an introduction on how to unlock your creative potential, seven enlightening chapters, and a conclusion that should start the reader's creative juices flowing. This book discusses the effective use of the Three Gs Method of Goal, Gap, and Gain, to give you a step-by-step guide in generating, crystallizing, or amplifying your idea. The reader can also take notes and answer the questions at the end of the sections. It ends with an action plan that asks the reader what needs to be done, in what order, and by when, to get the ball rolling.
    Robin Landa's The New Art of Ideas reveals a proven technique on how to come up with proposals that will make a difference in the marketplace and the world. For most people, generating new ideas is a challenging task. With this book, Landa makes it much easier for professionals, consultants, teachers, and artists to create projects worth pursuing. It's also worth noting that the gain discussed in this book is not only financial; it is a gain for a community of people. With dozens of business models that satisfy the Three G's Method of generating new ideas, readers should be able to emulate their example. A distinguished professor in the Michael Graves College at Kean University and author of several non-fiction books on related topics, there is no shred of doubt as to the credibility of this writer. Highly recommended!
    —Maria Victoria Beltran, Readers' Favorite

    “Are you involved in a creative field and feel stuck working on your new project? Or are you a manager who is running out of fresh ideas? Well, look no further, for The New Art Of Ideas is just the book that will get you out of your rut by showing how to originate great ideas. Not just lots of ideas, but ideas worth pursuing. In this book, Robin Landa offers a step-by-step guide to generating and amplifying worthwhile ideas for individuals working in technical environments, independent consultants, experienced professionals, team leaders, managers, faculty, and the like. With the revolutionary Three Gs process, which is divided into Goals, Gap, and Gain, Landa seeks to help readers unlock their creative potential, build creative habits, follow their passion, and achieve their goals.

    “In today's hectic and immensely competitive environment, it isn't a surprise when professionals across various fields get stuck and run out of new ideas. This is why books like The New Art Of Ideas are a must-read for anyone looking to expand creativity and innovate. Using real-life examples and personal anecdotes, Robin Landa demonstrates the implementation of the methods discussed, giving readers an in-depth look into the process of generating and executing fresh ideas. Everything is structured and organized with meticulous attention to detail that makes the content easily evident and accessible. At the beginning of each chapter, there are motivational quotes by some of the most successful people from a wide array of fields. Highly recommended.”
    —Pikasho Deka, Readers' Favorite

    The New Art of Ideas: Unlock Your Creative Potential by Robin Landa is a non-fiction business and finance book that would appeal most to a mixed audience of young adults and adults interested in unlocking their creativity to succeed in the global economy. When it comes to generating ideas that are profitable in today's global economy there are three G's to keep in mind: goal, gap, and gain. This book is not only a guide to the three G's but also explains how to distinguish great ideas from bad ideas and learn to develop a proper creative mindset. Are you ready to learn and embrace the process of effective ideation to getting ahead in this economy?

    “The New Art of Ideas by Robin Landa is a well-written business guide that I found to be both innovative and interesting, with a visually appealing cover image. I liked the way the author presented the three G's and explained them in a way that I could understand without any prior knowledge of the concept of ideation. The author did a great job of drawing me in and teaching me how to tell which of my ideas were good ones and which were bad ones without making me feel silly for having had bad ideas. I found the book to be inspirational in that it has motivated me to work on forming a more creative mindset that will allow me to develop my ideas into real profitable outcomes.”
    —Sefina Hawke, Readers' Favorite