The Fashion Product Development Process: From Concept to Consumer (Mastering Fashion Management)

The Fashion Product Development Process: From Concept to Consumer (Mastering Fashion Management)

Julie Hodson, Jackie Rayner, Rosina Mott
$57.99
Publish Date:
Publisher:
Routledge
ISBN:
9781032816579
Pages:
226
Language:
English

Description

This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today's rapidly evolving retail landscape.

Readers will gain valuable insights from industry experts and academics in fashion retail, buying, and merchandising. The book includes dedicated chapters on sustainability, diversity, and inclusion throughout the product development process and supply chain. Case studies and real-world examples highlight lessons learned from successes and challenges, while chapter summaries, key takeaways, and spotlights on related job roles help consolidate learning and prepare readers for careers in the fashion industry.

This text is designed for undergraduate and postgraduate students of fashion business and management, as well as educators and industry professionals seeking to adapt, innovate, and lead responsibly in the dynamic fashion marketplace.

Online resources for this book include chapter by chapter power point slides to support teaching and enhance the learning experience.

About the Author

Julie Hodson is a Senior Lecturer and Programme Leader at Manchester Fashion Institute, part of Manchester Metropolitan University, UK.Jackie Rayner is a Senior Lecturer in Fashion Business & Technologies with extensive industry experience in product development, and a research focus on the digital transformation of the global fashion industry.Rosina Mott is a Slow Fashion and Sustainability Communications Professional. After graduating in Fashion Communications at Manchester Metropolitan University, she studied Business Sustainability Management and Marketing at the Cambridge Institute for Sustainability Leadership.Karen Lea-Swain is a Senior Lecturer in Fashion Business with extensive experience in higher education teaching and inclusive learning design, with specialism in the field of Buying and Merchandising.Hilde Heim is a Senior Lecturer in Fashion Communication, researching supply chain transparency, digitalisation, and the role of regulations, standards, and certifications in advancing sustainability within the fashion industry.April Kalu is a Fashion Lecturer at Manchester Fashion Institute, Manchester Metropolitan University, UK. She is also the EDI Graduate Enhancements Lead for the Employability Team, reflecting on her 15 years' experience in the global Fashion industry, in both luxury and high street.

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