Results for "Lowe, Alison"

Build and grow a successful fashion brand in a fast-changing global industry.

Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully...

Build and grow a successful fashion brand in a fast-changing global industry.

Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully...

How do you develop an effective strategy for launching a fashion brand? What marketing activities do you need to undertake to identify and engage with your customers? How are new technologies shaping business models? This definitive guide explains the realities of the fashion industry.

Fashion...

How do you develop an effective strategy for launching a fashion brand? What marketing activities do you need to undertake to identify and engage with your customers? How are new technologies shaping business models? This definitive guide explains the realities of the fashion industry.

Fashion...