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Radio's Second Century: Past, Present, and Future Perspectives
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Winner of the 2022 Broadcast Education Association Book Award

One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio. 

About the Author

John Allen Hendricks is department chair and professor of mass communication at Stephen F. Austin State University in Nacogdoches, Texas. He is the author or editor of eleven books, including The Radio Station: Broadcasting, Podcasting, and Streaming and The Palgrave Handbook of Global Radio.

Praise for Radio's Second Century: Past, Present, and Future Perspectives

“At a time when radio’s fortunes and future are being impacted by new audio technologies, it’s fitting to remind people of its continuing relevance and value in society. As radio enters its second century of public service, this volume provides readers with a full-on assessment of all aspects of the eldest electronic mass medium through a series of astutely and incisively written essays.”  
— Michael C. Keith

"How NPR can take cues from other broadcasters in its quest to broaden audience" by John Mark Dempsey 
— Current

Named a Radio Book of the Year: "A very stimulating and thought provoking collection of 15 essays by US and Canadian academics on various aspects of radio....Excellent." 
— Communication Journal

"Very readable, well-researched...I would recommend this book to anyone with an interest in broadcasting."
— Radio User Magazine

"An excellent read for a college student pursuing a degree in communications or journalism and needing insight into the radio industry. It’s also suitable for those who like to think hard about the roles that radio and audio play in our culture and how people interact with them."
— Radio World

"One outstanding feature of the chapters is the variety of research methods used."
— Journal of Radio & Audio Media

"This volume expands our understanding of radio as classic broadcasting and offers a diversity of themes relevant to its evolution. The chapters vary not only in their topics but also in their length, style, and theoretical and methodological approaches. This eclecticism may be especially useful for junior college students or new radio industry professionals in mapping the current trends and themes in radio research. Radio is entering its second century—it is already demonstrating and will undoubtedly demonstrate many more diverse paths of development."
— Technology and Culture