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Color Code. Branding & Identity (Graphic Design Elements)

Color Code. Branding & Identity (Graphic Design Elements)

Current price: $59.95
Publication Date: November 8th, 2016
Publisher:
Promopress
ISBN:
9788416504510
Pages:
240
Usually Ships in 1 to 5 Days

Description

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

About the Author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.