Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
* Instant Wall Street Journal bestseller
* Translated into 18 languages
* #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)
* An Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year
* Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss
Why do good teams kill great ideas?
Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.
Safi Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.
Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.
Over the past decade, researchers have been applying the tools and techniques of this new science—the science of phase transitions—to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world.
Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie The Imitation Game got wrong about World War II, and what really killed Pan Am, Polaroid, and the Qing Dynasty.
“If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” —Senator Bob Kerrey
Praise for Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
* Washington Post's "10 Leadership Books to Watch for in 2019"
* Newsweek's "Best of Summer Books"
* Financial Times' "Summer Books of 2019
* Thrive Global's "Top Books on Leadership"
* Inc.com's "10 Business Books You Need to Read in 2019"
* Business Insider's "14 Books Everyone Will Be Reading in 2019"
* Management Today's "Top Business Books to Read in 2019"
"A groundbreaking book that spans industries and time." —Newsweek
"Loonshots crystallizes crucial lessons about innovation and collaboration more exquisitely than any book I've read. Beyond that, it's an absolute page-turner, packed with scintillating stories of world-changing ideas." —David Epstein, #1 NYT bestselling author of Range and The Sports Gene
“A witty, invigorating exploration of human behaviour and discovery.” —Nature
“An ambitious and entertaining effort to lay out some fundamental laws of success and uncover the truth about successful group behavior… Bahcall makes the whole idea sing by bringing in references from across business, history, cinema and science.” —Financial Times
"This thorough, fascinating study will appeal to a broader audience than just business wonks." —Booklist
“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” —Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow
“A wonderful book that explores the beauty, quirkiness and complexity of ideas, Loonshots will both educate and entertain you. If you care about ideas — especially new and out-of-the-box ones — you need to read this book.” —Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies
"The success of Loonshots is a case study in the power of story and humor. James Bond, Isaac Newton, Jane Austen, a world chess champion, and disappearing fish are all used to illustrate how principles of physics apply to the behavior of organizations. Brilliant, funny, fascinating, and most importantly -- useful -- Loonshots should be read by any leader who wants to bring big ideas to life." —Jennifer Aaker, General Atlantic Professor at Stanford University; author of The Dragonfly Effect and Humor, Seriously
"I inhaled Loonshots. In entertaining and witty prose it provides practical insights leaders can use to create organizations where good, crazy ideas thrive while existing businesses continue to flourish. Bahcall drives these points home through vivid and memorable examples that stick." —Stephanie Cohen, Chief Strategy Officer, Goldman Sachs
"Safi Bahcall somehow has written a book that is original, smart, useful, and entertaining all at once. Loonshots is a wonderful mix of physics, pharma, film, entrepreneurship, history, business, creativity, and so much more. And Bahcall’s marvelous and mischievous voice will keep you turning the pages." —Robert Sutton, Professor at Stanford University, author of seven books including Scaling Up Excellence and The No Asshole Rule
"Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots. This book is a must read for anyone in business, education, or public service." —Senator Bob Kerrey, Medal of Honor recipient, former Navy SEAL and president of The New School
“With riveting stories set in the most unexpected times and places, Loonshots shows how group dynamics and workplace politics conspire against the psychological safety people need in order to boldly share their wildest ideas. Bahcall's fresh ideas and practical solutions—an unusual combination of psychology and physics—should change the way any person or team sets out to change the world.” —Amy C. Edmondson, author of The Fearless Organization and professor at Harvard Business School
"Loonshots is the book we desperately need now. Today's threats cannot be met by might alone. To defend our nation in an increasingly competitive world, we need to innovate faster and better than those who would do us harm. Bahcall offers a solution to the challenge of nurturing innovation without sacrificing core capabilities or operational edge. Brilliant, insightful, and immediately applicable—Loonshots is destined to become required reading for experienced and rising leaders everywhere." —Douglas Wickert, Colonel, US Air Force
"Some books challenge what you think—Loonshots will challenge how you think. Never before have we been given such a clear and compelling roadmap to questioning norms, embracing the impossible, and shooting for the stars. Loonshots is a must read for anyone passionate or crazy enough to take on today's biggest challenges." —Edward Sullivan, CEO of Velocity Group
“Safi Bahcall extends the principles of emergence to the behavior of groups, creating an entirely new way of thinking about why some succeed and others fail. Safi hits all the right notes: the rhythm is right, the humor is right, the scope is right ... everything is right. Loonshots should be required reading for anyone serious about changing the world for the better.” —Robert Laughlin, winner of the Nobel Prize in physics, author of A Different Universe
“Safi Bahcall proposes that phase-transition physics can illuminate human organizations. Companies that are “crystalline” may be efficiently run but don’t innovate; those that are “liquid” produce floods of ideas but no discipline. The physics suggests, moreover, how companies can be disciplined and innovative at the same time. Anyone interested in a fresh approach to innovation—with lots of lively examples—should read this book.” —Eric Maskin, winner of the Nobel Prize in economics, professor at Harvard
"Loonshots is a brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight into how people create and nurture things that change the world. It’s also an important book. Bahcall, a physicist and biotech entrepreneur, is unfolding the secrets behind successes everywhere." —Richard Preston, New York Times bestselling author of The Hot Zone and The Wild Trees